Volkswagen Group (UK)


The combined power of its five mass-market brands VW, Audi, Skoda, Seat and now Porsche makes Volkswagen Group the UK's biggest car company by quite some margin. The main VW brand has long been the country's #3 marque behind Ford and Vauxhall. Sales for 2016 were 207,028 passenger cars. The group's other marques also performed well. Audi was the local #5 brand with 177,304 units, narrowly behind arch-rival BMW, while Skoda and Seat contributed 80k and 47k units respectively. A record 13k units for Porsche took the group's overall share of the passenger car market to 19.9%, only slightly less than Ford and Vauxhall combined. In the light commercial segment, Volkswagen held the #2 spot in the light commercial market ahead of Vauxhall for the fourth consecutive year with 46k units, though still less than half market leader Ford. Paul Willis is group managing director of the main business, handling the four main brands. Turnover for 2015 was £9.4bn. Porsche still operates separately, and reported sales of an additional £699k. Volkswagen cars first began to be imported into the UK in significant numbers in 1953, though many cars were actually vandalised before they arrived on British shores as a result of lingering wartime prejudice. Gradually attitudes changed and by 1960, more than 16,000 units were being sold each year. However, sales of Volkswagen and later Audi as well were managed entirely in the UK by independent franchisees for 40 years. The local business wasn't finally acquired by Volkswagen AG until 1993. All vehicles are still imported from Germany. See also the full Adbrands profiles for Volkswagen Group, the VW brand and Audi. Adbrands does not currently offer a separate business profile for Volkswagen Group UK but subscribers may access account assignments and contact information for the company. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

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Capsule checked 1st February 2017

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