Volkswagen Group (UK)

The combined power of its four mass-market brands VW, Audi, Skoda and Seat makes Volkswagen Group the UK's biggest car company by quite some margin. The main VW brand has long been the country's #3 marque behind Ford and Vauxhall. Sales for 2013 were 194,085 passenger cars. The group's other marques also performed well. Audi overtook arch-rival BMW to become the local #4 brand with 142,040 units, while Skoda and Seat contributed 66k and 45k units respectively. An additional 8k units for newly consolidated Porsche took the group's overall share of the passenger car market to 19.9%. In the light commercial segment, Volkswagen held the #2 spot in the light commercial market ahead of Vauxhall for the second consecutive year with 37k units, closing the gap with market leader Ford. See also the full Adbrands profiles for Volkswagen Group, the VW brand and Audi. Paul Willcox succeeded Simon Thomas as group managing director in 2013. Adbrands does not currently offer a separate business profile for Volkswagen Group UK but subscribers may access account assignments and contact information for the company. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

Which agencies handle advertising for Volkswagen Group UK? Find out more from the Account Assignments database.

Who are the competitors of Volkswagen Group UK? See Cars Sector index for other companies and brands

Capsule checked 10th December 2014

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