Walkers Crisps: Brand Profile (UK)

Walkers Crisps is the UK's best-selling branded food snack. Walkers has a special place in the nation's affections as a result of a long-running advertising campaign featuring former England footballer Gary Lineker, which launched well over a decade ago and is still going strong. Total retail sales are estimated at more than Ł1bn a year. Since 1981 the business has been the UK arm of global salty snack giant Frito-Lay, a division of PepsiCo. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Food Sector index for other companies

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Walkers Crisps website

Frito-Lay

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