Walkers Crisps: Brand Profile (UK)

Walkers Crisps is the UK's best-selling branded food snack. Walkers has a special place in the nation's affections as a result of a long-running advertising campaign featuring former England footballer Gary Lineker, which first launched 15 years ago and is still going strong. In recent years the brand has maintained its popularity by launching largescale promotions inviting consumers to choose new and unusual brands. Total retail sales are estimated at more than Ł1bn a year. Since 1991 the business has been the UK arm of global salty snack giant Frito-Lay, a division of PepsiCo.

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Competitors: See Food Sector index for other companies

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Walkers Crisps website

Frito-Lay

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