Warburtons (UK)

Family-run baker Warburtons has experienced dramatic growth in recent years. Its flagship brand became Britain's best-selling packaged bread during 2007, overtaking long-time champion Hovis. It is also now one of the country's biggest selling grocery products, having grown beyond its traditional roots in the North to establish a national following. After a slowdown in performance in 2009 following a marketing-enhanced surge from Hovis, Warburtons responded with its own marketing push, offering an entertaining ad campaign in which the normal work of producing loaves was given epic dimensions with dramatic music and emotions. These underpin the company's motto of "We care because our name's on it". 

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Who are the competitors of Warburtons? See Food Sector index for other companies

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