Weetabix (UK)

Weetabix was for many years the UK's best-selling breakfast cereal (until toppled in 2007 by Kellogg's Special K). The company's other brands include Alpen muesli, Weetos and Ready Brek porridge. Until recently Weetabix was also one of Britain's largest private companies, guarding its privacy with great care as a defence against the fierce competition which has raged in the cereal market since the late 1980s. In late 2003, the family-controlled business was acquired by private equity investors. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Weetabix? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: See also Food Sector index for other competitive companies

The Adbrands Company Profile of Weetabix summarises the company's history and current operations and contains the following external links:

Weetabix website

Weetabix USA

Click HERE to subscribe to Adbrands.net and access the profile and website links