Whitbread (UK)

Whitbread has altered the whole direction of its business since 1998. That year the company was the UK's biggest pub landlord and among its best-known brewers. Over the next few years however, as a result of a series of acquisitions and disposals, the group overhauled its entire portfolio and reinvented itself as the UK's #1 budget hotel and leisure operator under what is now the Premier Inn brand. Virtually all of the other businesses it controlled in 1998 have now been sold except the Costa coffee bar chain. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Travel & Leisure and Restaurant Sector indexes for other companies

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Whitbread website

Premier Travel Inn	Brewers Fayre
Costa Coffee	Beefeater
David Lloyd Leisure Clubs	TGI Friday's
The Costa Book Awards	Pizza Hut

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