WPP Group (UK)
British marketing giant WPP overtook long-time rival Omnicom
for the first time in 2008 to become the world's biggest marketing group, as well as the most profitable. Very much the personal
creation of its founder Sir Martin Sorrell, WPP now owns four of the world's largest advertising agencies in JWT,
Ogilvy & Mather, Young & Rubicam
and Grey. These are partnered by the four global media networks Mindshare,
MEC, Mediacom and Maxus,
under the overall banner of GroupM. WPP also controls a substantial portfolio of market research, PR, direct marketing, design and
consultancy subsidiaries. Whereas several of its main rivals have avoided large acquisitions in recent years, WPP has continued to
expand its portfolio, reinforcing Sorrell's reputation as the industry's most skilled dealmaker. Among the latest large additions
to the collection were digital advertising network 24/7 Real Media in 2007; global research group TNS, acquired during 2008
after a long and sometimes bitter siege; and top German marketing group Commarco, snapped up in 2011. Latest trophy is AKQA, acquired in 2012. WPP remains the world's biggest marketing services group with revenues of
almost $16.5bn in 2012.
Who are the competitors of WPP? See ranking of Leading Global Marketing Groups
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See also current share performance or click logos below for separate profiles
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Subscribers may access the following website links:
WPP website
Advertising
| JWT |
Asatsu-DK |
| Ogilvy & Mather |
United |
| Young & Rubicam |
High Co. |
| Grey Group |
VML |
| Shanghai
Advertising |
LG Ad |
| Bates 141 |
CHI & Partners |
| Soho Square |
Tapsa |
| Johannes Leonardo |
Brierley & Partners |
| Santo |
Media
| MindShare |
Maxus |
| MEC |
Kinetic |
| MediaCom |
24/7 Real Media |
| Group M |
KR Media |
Information & Consultancy
Healthcare
| Ogilvy CommonHealth |
Sudler & Hennessey |
| Shire Hall |
Public Relations
| Hill & Knowlton |
The Wexler Group |
| Ogilvy PR |
Buchanan Communications |
| Chime Communications |
Finsbury |
| Blanc & Otus |
Cohn & Wolfe |
Design & Branding
| The Brand Union |
Scott Stern |
| Coley Porter Bell |
Warwicks |
| Banner McBride |
BrownKSDP |
| Addison |
CB'a |
| BDGworkfutures |
icon |
| Lambie-Nairn |
Fitch Worldwide |
Direct & Relationship Marketing
| OgilvyOne |
Grass Roots Group |
| Ogilvy Action |
Concept! |
| Imaginet |
RTCdirect |
| Einson Freeman |
Syzygy |
Specialist Communications
| Clockwork Capital |
Global Sportnet |
| Metro Group |
Spafax Airline Network |
| DigiReels |
Forward |
| Prism |
The Food Group |
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