WPP Group (UK)
British marketing giant WPP overtook long-time rival Omnicom for the first time in 2008 to become the world's biggest marketing group, as well as the most profitable. Very much the personal creation of its founder Sir Martin Sorrell, WPP now owns four of the world's largest advertising agencies in JWT, Ogilvy & Mather, Young & Rubicam and Grey. These are partnered by the four global media networks Mindshare, MEC, Mediacom and Maxus, under the overall banner of GroupM. WPP also controls a substantial portfolio of market research, PR, direct marketing, design and consultancy subsidiaries. Whereas several of its main rivals have avoided large acquisitions in recent years, WPP has continued to expand its portfolio, reinforcing Sorrell's reputation as the industry's most skilled dealmaker. Among the latest large additions to the collection were digital advertising network 24/7 Real Media in 2007; global research group TNS, acquired during 2008 after a long and sometimes bitter siege; and top German marketing group Commarco, snapped up in 2011. Latest trophy is AKQA, acquired in 2012. WPP remains the world's biggest marketing services group with revenues of almost $16.5bn in 2012.
Who are the competitors of WPP? See ranking of Leading Global Marketing Groups
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