WPP Group (UK)


British marketing giant WPP overtook long-time rival Omnicom for the first time in 2008 to become the world's biggest marketing group, as well as the most profitable. Revenues for 2008 were around $13.6bn. Very much the personal creation of its founder Sir Martin Sorrell, WPP now owns four of the world's largest advertising agencies in JWT, Ogilvy & Mather, Young & Rubicam and Grey. These are partnered by the four global media networks Mindshare, Mediaedge:cia, Mediacom and Maxus, under the overall banner of GroupM. WPP also controls a substantial portfolio of market research, PR, direct marketing, design and consultancy subsidiaries. Whereas most of its main rivals have avoided large acquisitions in recent years, WPP has continued to expand its portfolio, reinforcing Sorrell's reputation as the industry's most skilled dealmaker. Among the latest large additions to the collection were digital advertising network 24/7 Real Media in 2007, and global research group TNS, acquired during 2008 after a long and sometimes bitter siege. 

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Competitors: See ranking of Leading Advertising Groups Worldwide


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WPP website

Advertising

JWT Asatsu-DK
Ogilvy & Mather United
Young & Rubicam High Co.
Grey Group VML
Shanghai Advertising LG Ad
Bates 141 CHI & Partners
Soho Square Enfatico
Johannes Leonardo Brierley & Partners
Santo Tapsa

Media

MindShare Maxus
Mediaedge: CIA Kinetic
MediaCom Outdoor Connection
Group M KR Media
24/7 Real Media BJK&E

Information & Consultancy

The Kantar Group TNS

Healthcare

CommonHealth Healthworld
Shire Hall

Public Relations

Hill and Knowlton The Wexler Group
Ogilvy PR Buchanan Communications
Chime Communications Finsbury
Blanc & Otus Cohn & Wolfe

Design & Branding

The Brand Union (Enterprise IG) Scott Stern
Coley Porter Bell Warwicks
Banner McBride BrownKSDP
Addison CB'a
BDGworkfutures icon
Lambie-Nairn Fitch Worldwide

Direct & Relationship Marketing

OgilvyOne Grass Roots Group
Ogilvy Action Concept!
Imaginet RTCdirect
Einson Freeman Syzygy

Specialist Communications

Clockwork Capital Global Sportnet
Metro Group Spafax Airline Network
DigiReels Forward
Prism The Food Group

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