ZenithOptimedia

ZenithOptimedia combines the media operations of the Zenith and Optimedia networks under the ownership of Publicis Groupe. Originally two rival media agencies, they were merged in 2001, and now operate as separate brands in only a handful of territories, notably the US. Zenith Media is the shop which, in the late 1980s and early 1990s, more or less set the standard for what a modern media agency does, as one of the first standalone units to provide international media planning, buying, evaluation and co-ordination services independently of a traditional advertising agency. Eventually overtaken by the newly spun-off US-based media networks, its merger with Optimedia pushed it back into the top ranks. ZenithOptimedia is now the #4 media specialist worldwide with billings in 2006 of $25.4bn (according to RECMA). Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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ZenithOptimedia website

Zed Media

Publicis Groupe

Optimedia (USA)	Zenith Media (Spain)
Zenith Media (Germany)	Optimedia (Spain)

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