Ad Expenditure: US$156.47bn 2013 GroupM Forecast This Year Next Year December 2012
Source: Kantar (in Advertising Age)
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| Airline | Continental | Digital Camera | Canon | ||
| Athletic Footwear | Asics | Major Sports League | Major League Baseball | ||
| Automobile | Hyundai | Pet food | Purina | ||
| Bank | JP Morgan Chase | Mutual Fund | Vanguard | ||
| Beer | Coors / Sam Adams | Office Copier | Konica Minolta / Canon | ||
| Car Insurance | Allstate | Online Retailer | Amazon | ||
| Cellphone | Samsung | Pain Reliever | Advil | ||
| Coffee | Dunkin' Donuts | Online Travel | Expedia | ||
| Computer | Apple | Parcel Delivery | UPS | ||
| Cosmetics | Maybelline / Mary Kay | Pizza | Domino's / Papa John's | ||
| Credit Card | Discover | Quick Serve Food | McDonalds / Subway | ||
| Blu-Ray Player | Samsung | Discount Retail Store | Walmart | ||
| Gasoline | Shell | Toothpaste | Colgate | ||
| Flat screen TV | Samsung | Search Engine | |||
| Insurance Company | Aetna | Soft Drink | Coca-Cola | ||
| Laundry Detergent | Tide | Wireless Service | AT&T | ||
Source: Brand Keys Customer Loyalty Leaders
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