
ABC Television (US)


The American Broadcasting Company, known as ABC, is one of the big four US
television networks. Since 1996, the business has been a subsidiary of The Walt Disney Company.
For several years, though, it has consistently under-performed its main rivals.
Although the fortunes of all four networks tend to fluctuate from season to season, ABC had arguably a harder time than most in
the late 1990s and early 2000s. It slipped to the bottom of the rankings towards the end of the 1990s before being brought back to
life by the enormous but comparatively short-lived success of Who Wants To Be A Millionaire. Another slump occurred between 2002
and 2004, before the network enjoyed another half-hearted revival as a result of hit series including Desperate Housewives,
Grey's Anatomy and Lost. More recently though it has been stuck in 3rd or 4th place by ratings behind the more consistently successful CBS and Fox. As a result, it is overshadowed financially within Disney's media networks portfolio by
the hugely successful ESPN cable sports brand and kids' networks
Disney Channel and Jetix.
Which agencies handle advertising for ABC? Find
out more from the Account Assignments database.
Who are the competitors of ABC? See Media Sector for other companies
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Adbrands profile
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of
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details of which advertising agency handles which accounts in which countries for major markets.


Subscribers may access the following website links:
ABC website

ESPN |
ABC Family |
ABC News |
Disney Channel |
Toon Disney |
SoapNet |

The Walt Disney Company
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