ABC Television (US)

The American Broadcasting Company, known as ABC, is one of the big four US television networks. Since 1996, the business has been a subsidiary of The Walt Disney Company. For several years, though, it has consistently under-performed its main rivals. Although the fortunes of all four networks tend to fluctuate from season to season, ABC had arguably a harder time than most in the late 1990s and early 2000s. It slipped to the bottom of the rankings towards the end of the 1990s before being brought back to life by the enormous but comparatively short-lived success of Who Wants To Be A Millionaire. Another slump occurred between 2002 and 2004, before the network enjoyed another half-hearted revival as a result of hit series including Desperate Housewives, Grey's Anatomy and Lost. More recently though it has been stuck in 3rd or 4th place by ratings behind the more consistently successful CBS and Fox. As a result, it is overshadowed financially within Disney's media networks portfolio by the hugely successful ESPN cable sports brand and kids' networks Disney Channel and Jetix.

Which agencies handle advertising for ABC? Find out more from the Account Assignments database.

Who are the competitors of ABC? See Media Sector for other companies

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ABC website

ESPN	ABC Family
ABC News	Disney Channel
Toon Disney	SoapNet

The Walt Disney Company

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