Accent Marketing Services (US)

Accent Marketing Services is a US-based customer relationship management agency owned by Canadian group MDC Partners, offering services such as telemarketing and customer care and technical support centres. Although less widely known than stablemate Crispin Porter & Bogusky it has grown to become one of the largest units in MDC's portfolio. Accent focuses primarily on the logistical side of CRM, operating a network of call centres and fulfilment facilities in the US, Jamaica and the Philippines. It was originally founded in the 1990s by Tom Hansen, previously a marketing executive at General Electric, and joined the MDC stable in 1999. Tim Searcy is CEO. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 29th November 2011

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.