Alberto Culver (US)

Best known for its VO5 range, Alberto Culver has managed to hold onto its share of the haircare sector despite fierce competition between global giants Procter & Gamble, L'Oreal and Unilever. Against the odds, the group has continued to thrive as an independent while the big guns slug it out among themselves. The company has built up a strong portfolio of other brands to support its main product, including the upscale TRESemme haircare range, ethnic brand Pro-Line and skin cleanser St Ives. The group spun off its international chain of Sally Beauty specialty stores in 2006, heightening speculation that the haircare and consumer products group could itself become a takeover target. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Personal Care Sector for other companies

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Alberto Culver website

Alberto VO5	Static Guard
TRESemme	Motions
St Ives	Pro-Line
Sally Beauty	Sugar Twin
Cederroth	Mrs Dash

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