American Express (US)

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American Express? That'll do nicely, especially in North America, where the brand remains arguably the card of choice for  business users. But increasingly the company is out to capture the hearts, minds and purses of ordinary consumers in order to counter sharp declines in corporate expenditure. This has pushed American Express into fierce competition with credit card operators Visa and MasterCard, who have tried unsuccessfully to block any further inroads by their smaller rival. Those anti-competitive practices were finally blocked by the US Supreme Court in 2004. Unlike its main credit rivals, all of whose business is transacted via a global network of partner banks, American Express actually maintains a direct relationship with the vast majority of its 80m-plus cardholders. It is the world's largest card-issuer by far.

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Who are the competitors of American Express? See Financial & Insurance Sector for other companies

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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Subscribers may access the following website links:

American Express website

Brands

American Express Cards American Express Business Services
American Express Travel Services Departures

Worldwide

American Express worldwide

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