American Express (US)

Profile subscribers click here for full profile

Nestlé is serious about being the world's leading food company: it wants to be #1 in pet food too, with brands including Purina, Friskies, Felix and Alpo. In 2000 the group announced the acquisition of Ralston Purina, America's foremost pet food business. Once a mammoth conglomerate with interests ranging from pet food and grocery products to batteries and ice hockey, Ralston Purina had undergone a gradual dismantling since the late 1980s. Merged with Nestlé's existing Friskies business to form Nestlé Purina, the company now sits behind Mars in global cat and dog food, but is the clear leader in the US. It is also now a major force within Nestlé, generating around 12% of group sales and 15% of profits. 

Selected American Express advertising

American Express? That'll do nicely, especially in North America, where the brand remains arguably the card of choice for  business users. But increasingly the company is out to capture the hearts, minds and purses of ordinary consumers in order to counter sharp declines in corporate expenditure. This has pushed American Express into fierce competition with credit card operators Visa and MasterCard, who have tried unsuccessfully to block any further inroads by their smaller rival. Those anti-competitive practices were finally blocked by the US Supreme Court in 2004. Unlike its main credit rivals, all of whose business is transacted via a global network of partner banks, American Express actually maintains a direct relationship with the vast majority of its 80m-plus cardholders. It is the world's largest card-issuer by far.

Which agencies handle advertising for American Express? Find out more from Adbrands Account Assignments

Who are the competitors of American Express? See Financial & Insurance Sector for other companies

Latest news about American Express? Click here for recent headlines from Adbrands Weekly Update

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

Subscribers may access the following website links:

American Express website

American Express Cards American Express Business Services
American Express Travel Services Departures

American Express worldwide

Subscribe to and access the profile and website links

All rights reserved © Mind Advertising Ltd 1998-2016