American Legacy Foundation (US)
American Legacy is the independent
public health foundation established with funds generated by the 1998 tobacco settlement between the US government and Big
Tobacco. Its goal is to publicise the dangers of smoking through marketing campaigns. The best-known of these is the hard-hitting
"Truth" series. Click here for an Adbrands Snapshot
of American Legacy (subscribers only). Adbrands Snapshots provide a
summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key
strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies,
including details of which advertising agency handles which accounts in which countries for major markets.
Advertising: Which agencies handle advertising for American Legacy? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: See Tobacco Sector for other companies
Subscribers may access the following website links here:
American Legacy website
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