Anheuser-Busch Cos. (US)

Anheuser-Busch is best known as North America's King of Beers, as a result of its Budweiser and Michelob brands, but this sprawling conglomerate has a wide range of other interests. The group is also one of the largest theme park operators in the US (with Busch Gardens and Seaworld, among others), is the #2 manufacturer of aluminium containers, and is also involved in recycling, malt production and railway repair. Internationally, Anheuser-Busch brands are currently sold in more than 80 countries, and Budweiser is brewed locally by subsidiaries or partners in 10 markets. The group has a strong family history: current CEO August Busch IV is the sixth generation to lead the business, but he will also be the last. In 2008, after a brief tussle, the group agreed to be acquired by global rival InBev for a whopping $52bn. That deal was completed in November 2008, creating a mammoth new group under the name Anheuser-Busch InBev. Advertising Age estimated global measured advertising expenditure of $517m in 2006, making A-B the world's #61 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Wine Beer & Spirits Sector index for other companies and brands

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Anheuser-Busch website

Budweiser	Busch Entertainment Corporation
Michelob	Grant's Farm Wildlife Park
Bacardi Silver	Rolling Rock
Amber Bock	Seaworld
180	Busch Gardens
O'Doul's	Adventure Island
Tequiza	Water Country USA
Bare Knuckle	Anheuser World Select
Natural Light	Sesame Place

Grupo Modelo (Mexico)	Tsingtao Brewery
Compania Cervecerias Unidas	Harbin Brewery

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