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Anheuser-Busch is best known as North America's King of
Beers, as a result of its Budweiser and Michelob brands. But in a shock development in
2008, this American icon was acquired by Belgian-Brazilian rival InBev
for a whopping $52bn. That deal created a mammoth new business, the world's largest brewer by
a considerable margin. The combined group now operates under the name AB InBev, although its main US subsidiary is still
known as Anheuser-Busch. Until recently, the group was also one of the largest theme park operators in the US
(with Busch Gardens and Seaworld, among others), as well as as the #2 manufacturer of aluminium containers. The Seaworld
business was sold in 2009, and the group is steadily reducing its exposure to materials manufacturing and recycling.
Which agencies handle advertising for Anheuser-Busch? Find
out more from Adbrands Account Assignments
Who are the competitors of Anheuser-Busch? See Alcoholic Beverages Sector
for other companies.
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Anheuser-Busch website
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