Anheuser-Busch (US)


Selected Anheuser-Busch advertising

Anheuser-Busch is best known as North America's King of Beers, as a result of its Budweiser and Michelob brands. But in a shock development in 2008, this American icon was acquired by Belgian-Brazilian rival InBev for a whopping $52bn. That deal created a mammoth new business, the world's largest brewer by a considerable margin. The combined company now operates under the name AB InBev, although its main US subsidiary is still known as Anheuser-Busch. It remains the clear leader in the US beer market, with more than 46% market share. Until recently, the business was also one of the largest theme park operators in the US (with Busch Gardens and Seaworld, among others), as well as as the #2 manufacturer of aluminium containers. The Seaworld business was sold in 2009, and the group has gradually reduced its exposure to materials manufacturing and recycling. See also:


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Who are the competitors of Anheuser-Busch? See Alcoholic Beverages Sector for other companies

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 24th July 2014: Lucas Herscovici has inherited responsibility for Anheuser-Busch InBev's substantial US sports and entertainment marketing operations, following the departure of Blase D'Sylva, who had held the role since 2011. Herscovici's title of VP, customer connections also encompasses oversight of traditional and digital media. 

Adbrands Weekly Update 16th Jan 2014: Anheuser-Busch InBev's top US marketer Paul Chibe will step down next month after three years in that role. Jorn Socquet, currently VP, marketing for Canada, moves south to take over the equivalent US role.


Subscribers may access the following website links:

Anheuser-Busch website

Budweiser Bare Knuckle
Michelob Natural Light
Bacardi Silver Rolling Rock
Amber Bock Anheuser World Select
180 Tequiza 

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