
AOL (US)


When the original dotcom boom was at its peak,
AOL became the first online
company to cross completely into the offline world, using its sky-high stock price to
buy Time Warner, the world's biggest media company.
But was it a deal worth doing? America Online quickly became the scapegoat for
the merged group's subsequent financial woes, which culminated in a record
$100bn loss for 2002. The criticism was not entirely justified. While
AOL certainly has its difficulties, the catastrophic write-offs were largely the
after-effects of dotcom fever which allowed a virtual start-up to be considered
more valuable than a media giant four times its size. However,
AOL's revenues have shrunk dramatically in recent years as it transformed itself from
a subscription business into an advertising-funded portal, selling off its
online access divisions across Europe. As a result it came as no surprise in
2009 when Time Warner finally confirmed that it would spin off the remaining AOL business to shareholders at some point before 2010.
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