AOL (US)

AOL changed almost beyond recognition over the course of a decade. When the original dotcom boom was at its peak in 1999, it became the first online company to cross completely into the offline world, using its sky-high stock price to buy Time Warner, becoming the world's biggest media company. AOL quickly became the scapegoat for the financial woes which followed, culminating in a record $100bn loss for 2002. The following years witnessed a dramatic slide in the online company's revenues as it struggled to transform itself from a subscription business into an advertising-funded portal, selling off its online access divisions across Europe. As a result it came as no surprise in 2009 when Time Warner finally confirmed that it would spin off the remaining AOL business to shareholders at the end of that year. Independent once more, AOL now has to prove its continuing relevance in a wholly transformed marketplace.

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AOL website

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