
AOL (US)


When the original dotcom boom was at its peak, AOL became the first online
company to cross completely into the offline world, using its sky-high stock price to buy Time
Warner, the world's biggest media company. But was it a deal worth doing? America Online quickly became the
scapegoat for the merged group's subsequent financial woes, which culminated in a record $100bn loss for 2002. The criticism
was not entirely justified. While AOL certainly has its difficulties, the catastrophic write-offs were largely the
after-effects of dotcom fever which allowed a virtual start-up to be considered more valuable than a media giant four times
its size. However, AOL's revenues have shrunk dramatically in recent years as it transformed itself from a subscription
business into an advertising-funded portal, selling off its online access divisions across Europe. As a result it came as no
surprise in 2009 when Time Warner finally confirmed that it would spin off the remaining AOL business to shareholders before
the end of the year.
Click here for the Adbrands.net profile (subscribers only); or subscribe
to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of
leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and
weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including
details of which advertising agency handles which accounts in which countries for major markets.
Advertising: Which agencies handle advertising for AOL? The searchable account assignments database is
available to full subscribers to Adbrands.net premium services. Click here for subscription
information.
Competitors: See Media Sector Index
for other companies


Subscribers may access the following website links:
AOL website

Bebo |
Netscape |
CompuServe |
ICQ |
Tacoda |
MapQuest |
Advertising.com |
AOL Moviefone |
Adtech |
Third Screen
Media |

Time Warner
Click HERE to subscribe to Adbrands.net and access
the profile and website links
Adbrands.net. All
rights reserved © Mind Advertising Ltd 1998-2009
|