Apple (US)

A genuine pioneer, and certainly the first (if not the only) company to make computers cool, Apple was gradually squeezed towards the margins of the industry during the 1990s by the combined force of the ubiquitous PC and Microsoft's Windows, itself based on Apple's own technology. But Apple is still cool, even after all these years. Cooler than ever before in fact because of the skill with which it has carved out a new niche for itself in downloadable music. Now it's not just the Mac but the iPod music player which reigns supreme. Revenues from the iPod and related services briefly overtook those from computers in 2006, but the resulting surge of interest in the core brand, fed by the iPod and new iPhone, put Macs back on top in 2007 and 2008. See also iPod and iPhone profile. Advertising Age estimated global measured advertising expenditure of $447m in 2007, making Apple the world's #78 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Apple website

MacBook	Xserve
iMac	OS X Leopard
iPod	iPhone
Final Cut	Filemaker
Quicktime	Apple Works
iTunes	WebObjects
.Mac	Logic Studio

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