Apple (US)

A genuine pioneer, and certainly the first (if not the only) company to make computers cool, Apple was gradually squeezed towards the margins of the industry during the 1990s by the combined force of the ubiquitous PC and Microsoft's Windows, itself based on Apple technology. But after a difficult decade, when the company's long-term future sometimes looked bleak, Apple has delivered an extraordinary resurrection since 2001, initially by carving out a new niche for itself in downloadable music. As a result, Apple became not just cool again, but cooler than ever before. The huge success of the iPod music player had a significant knock-on effect on sales on Mac computers. Revenues from iPod and related services briefly overtook those from computers in 2006, but the resulting surge of interest in the core brand, fed by the iPod and then iPhone, put Macs back on top between 2007 and 2009. The subsequent launch of iPad has issued in a completely new age of mobile computing, driving the company's market value to heights that would have been unthinkable ten years earlier. In 2011 it became one of the world's most valuable corporations, but also suffered the untimely death of its presiding genius, founder Steve Jobs. See also iPod and iPhone profile.

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Apple website

MacBook	Xserve
iMac	Snow Leopard
iPod	iPhone
Final Cut	Filemaker
Quicktime	Apple Works
iTunes	WebObjects
.Mac	Logic Studio

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