Apple (US)

A genuine pioneer, and certainly the first (if not the only) company to make computers cool, Apple was gradually squeezed towards the margins of the industry during the 1990s by the combined force of the ubiquitous PC and Microsoft's Windows, itself based on Apple's own technology. But Apple is still cool, even after all these years. Cooler than ever before because of the skill with which it has carved out a new niche for itself in downloadable music. Now it's not the Macintosh but the iPod music player which reigns supreme, the natural successor to Sony's Walkman and the undisputed must-have technology gadget of the 2000s. Revenues from the iPod and related services overtook those from computers for the first time in 2006, but the resulting surge of interest in the core brand, fed by the iPod and new iPhone, promises to put Macs back on top in 2008. Advertising Age estimated global measured advertising expenditure of $351m in 2006, making Apple the world's #83 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Apple website

Power Mac	Xserve
PowerBook	eMac
iMac	iBook
iPod	OS X Jaguar
Quicktime	Apple Works
iTunes	Filemaker
.Mac	WebObjects
Final Cut Pro	Shake
Emagic	Powerschool

Apple worldwide

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