Arnold Worldwide
(US)
Arnold Worldwide
Partners is a secondary advertising brand within Havas.
It has a significant presence in North America,
although its "worldwide"
credentials have undergone several revisions since 2000. That year, the
agency was given a global network with the bolt-on of several European
shops also owned by Havas. Further outposts in Latin America and Asia were
added through acquisition, before another change of plan in 2003 led to Arnold
being repositioned as a creative specialist in the US rather
than a full global network. The agency's standing was dented somewhat in 2005 by the loss of its
flagship Volkswagen account. It re-established itself in the automobile
sector in 2007 with the capture of the Volvo account. Advertising Age
ranked Arnold as the #19 US agency in 2007 with estimated revenues of
$150m. Click here to
access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..
Clients: Which clients does Arnold handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information
Competitors: see ranking of Leading US Agency Brands
Subscribers may access the following website links:
Arnold Worldwide Partners website
|
Arnold Worldwide |
Arnold Worldwide Italy |
|
Arnold Brand Promotions |
Arnold Corporate Communications |
|
Arnold StarEast |
Arnold Worldwide Canada |
Click HERE to subscribe to Adbrands.net and access the profile and website links
