AT&T (US)

AT&T is one of America's two dominant telecoms giants, created from the reassembly of some of the disparate businesses formed by the break-up of the old Bell telephone system in the early 1980s. The resulting group is now the country's #1 provider of telecommunication services. In its broadest sense, the current business is the result of the acquisition in 2005 of "old" AT&T by regional operator SBC, and the subsequent purchase of the latter's wireless partner BellSouth. The merged business adopted the renowned AT&T name, as well as an updated version of its old corporate logo. Mirroring the fixed line business, SBC and Bell South's Cingular wireless service has in turn reinvented itself as a new version of the old AT&T Wireless company which it acquired in 2004. It is a welcome reinvention of a once-mighty brand which had endured a dramatic decline in its fortunes between 2000 and 2005. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Telecoms Sector index for competitive companies.

Subscribers may access the following website links:

AT&T website

Cingular Wireless

YellowPages.com

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