|
|
|||||
|
|
AT&T is one of America's two dominant telecoms giants, created from the reassembly
of some of the disparate businesses formed by the break-up of the old Bell telephone system in the early 1980s. The resulting
group is now the country's biggest provider of telecommunication services by revenues. In its broadest sense, the current business is the result of
the acquisition in 2005 of "old" AT&T by regional operator SBC, and the subsequent purchase of the latter's
wireless partner BellSouth. The merged business adopted the renowned AT&T name, as well as an updated version of its
old corporate logo. Mirroring the fixed line business, SBC and Bell South's Cingular wireless service has in turn reinvented
itself as a new version of the old AT&T Wireless company which it acquired in 2004. It is a welcome reinvention of a
once-mighty brand which had endured a dramatic decline in its fortunes between 2000 and 2005. The latest stage in the company's growth came in
early 2011 with a $39bn bid to acquire smaller competitor T-Mobile USA. That takeover
would have created a mammoth business with 130m wireless
customers, re-establishing AT&T as the #1 mobile provider. However, the
Justice Department and FCC both issued legal challenges to the deal on competition grounds, persuading the group to abandon its plan at the end of the year.
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information
Which agencies handle advertising for AT&T? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Competitors: See Telecoms Sector index for competitive companies.
![]()
![]()
Subscribers may access the following website links:
AT&T website
![]()
YellowPages.com
Click HERE to subscribe to Adbrands.net and access the
profile and website links
Adbrands.net. All rights reserved © Mind Advertising Ltd
1998-2012