Razorfish

Razorfish is one of the world's foremost digital marketing agencies. It shortened its name from Avenue A | Razorfish in 2008. Avenue A started out in the late 1990s as a specialist in interactive media buying. The company expanded rapid between 2004 and 2007, establishing umbrella group aQuantive in order to coordinate a string of acquisitions in the US and around the globe. The most significant of these was design agency Razorfish, one of the stars of the original internet boom, which had fallen on hard times after 2001. In the frenzy of consolidation which once again seized the industry during 2007, the greatly enlarged aQuantive was the more than willing subject of a lavish takeover bid from Microsoft. Following completion of that deal Avenue A | Razorfish became the core of a new Advertiser & Publisher Solutions (APS) Group within Microsoft. Advertising Age estimated global revenues of $409m in 2008, including $317m in the US.

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Razorfish	Atlas DMT
DRIVEpm	DNA
Amnesia	Neue Digitale
Massive	ScreenTonic
Duke	Microsoft AdCenter
e-Crusade	Mediabrokers

Microsoft

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