Razorfish

Razorfish is one of the world's foremost digital marketing agencies. It shortened its name from Avenue A | Razorfish in 2008. Avenue A started out in the late 1990s as a specialist in interactive media buying. The company expanded rapid between 2004 and 2007, establishing umbrella group aQuantive in order to coordinate a string of acquisitions in the US and around the globe. The most significant of these was design agency Razorfish, one of the stars of the original internet boom, which had fallen on hard times after 2001. In the frenzy of consolidation which once again seized the industry during 2007, the greatly enlarged aQuantive was the more than willing subject of a lavish takeover bid from Microsoft. Following completion of that deal Avenue A | Razorfish became the core of a new Advertiser & Publisher Solutions (APS) Group within Microsoft. Advertising Age ranked Avenue A | Razorfish as the #14 ad organisation worldwide in 2007, with revenues of $368m. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Leading Interactive Agencies for other companies

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aQuantive website

Avenue A \| Razorfish	Atlas DMT
DRIVEpm	DNA
Amnesia	Neue Digitale
Massive	ScreenTonic
Duke	Microsoft AdCenter
e-Crusade	Mediabrokers

Microsoft

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