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Avis and sister brand Budget are
respectively the #2 and #3 vehicle rental services worldwide behind Hertz. Avis is positioned in the premium segment, targeting an
audience of corporate and "upscale leisure travellers", and has the larger system, comprising around 5,100 locations
worldwide. Budget offers a more value-oriented service geared towards cost-conscious renters, and operates a global network of
around 2,700 locations. Regional ownership of the brands is now split between two separate companies: Avis Budget Group, mainly in
North America; and Avis Europe primarily in EMEA.
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Account assignments and selected regional contact information
Which agencies handle advertising for Avis and Budget? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Subscribers may access the following website links here:
Avis Budget Group / Avis Europe
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