Bacardi

Bacardi is the world's biggest spirits brand, and the best-selling rum by far, with almost 50% share of the huge US market. As a result of Bacardi's success, and the purchase of several other brands including Martini, Dewar's, Bombay Sapphire and Grey Goose, this group is one of the world's top spirits businesses. Yet unlike virtually all of the competitors jostling it for position, Bacardi Limited is still privately controlled by the family which founded it almost 140 years ago. It has long been regarded as a prime candidate for merger with another company, with Brown-Forman, a distribution partners in several markets as one possible target.

Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Bacardi? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Wine Beer & Spirits Sector index for other companies and brands

Subscribers may access the following website links:

Bacardi	Martini
Dewar's Scotch	42 Below
Tequila Cazadores	Bacardi Breezer
Grey Goose	Bacardi Silver
Bombay Sapphire	Noilly Prat

Click HERE to subscribe to Adbrands.net and access the profile and website links