Bacardi

Bacardi is one of the world's two biggest spirits brands, and the best-selling rum by far, with almost 50% share of the huge US market. As a result of Bacardi's success, and the purchase of several other brands including Martini, Dewar's, Bombay Sapphire and premium rum Grey Goose, this group is one of the world's top spirits businesses. Yet unlike virtually all of the competitors jostling it for position, Bacardi Limited is still privately controlled by the family which founded it 150 years ago in Cuba. It has long been regarded as a prime candidate for merger with another company, possibly Brown-Forman, a distribution partners in several markets.

Which agencies handle advertising for Bacardi? Find out more from Adbrands Account Assignments

Who are the competitors of Bacardi? See also Wine Beer & Spirits Sector index for other companies

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Bacardi	Martini
Dewar's Scotch	42 Below
Tequila Cazadores	Bacardi Breezer
Grey Goose	Bacardi Silver
Bombay Sapphire	Noilly Prat

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