Bank of America (US)


Bank of America is on course to become the single biggest financial institution in the US, offering a broad range of banking and general financial services for individuals and corporations. It is best known as the country's leading retail bank, the clear #1 by customer deposits, and now also the leader in credit card lending and small business banking. A bold merger with rival NationsBank at the end of the 1990s established it as the country's first truly national bank, with a presence stretching from coast to coast. Since then, the group has consolidated its presence and extended its footprint into a broader range of financial services through a series of bold acquisitions. Other major purchases have included FleetBoston in 2004, credit card giant MBNA in 2006, followed by wealth manager US Trust and retail bank LaSalle in 2007. As a result of a new deal to acquire struggling mortgage lender Countrywide Financial it is likely to become the #1 in home loans as well by the end of 2008. However its boldest deal to-date was announced in September 2008 when it agreed to rescue ailing investment giant Merrill Lynch for $50bn in stock. That merger, when completed in early 2009, will also establish BofA as the undisputed leader in retail brokerage and wealth management. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector for other companies


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Bank of America website

MBNA US Trust
Countrywide Financial Columbia Management

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