Benton & Bowles (US)

Benton & Bowles merged with D'Arcy MacManus Masius in 1985 in what was then the ad industry's biggest ever corporate merger. It was eclipsed only a year later by Saatchi & Saatchi's purchase of Bates and then the creation of Omnicom. The new company took the name D'Arcy Masius Benton & Bowles, abbreviated to DMB&B, and later to just D'Arcy. The agency was eventually absorbed into Publicis, Leo Burnett and other agencies in 2002. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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