The once-mighty Bozell brand was finally consigned to history in 2003. Independent until 1997, Bozell swapped its freedom for a role as the second-line agency in conglomerate True North's portfolio, behind Foote Cone & Belding. For a while, the agency made plans to further develop its worldwide network, but this strategy was curtailed in 1999 when all of Bozell offices outside the US were taken over by FCB. What was left of Bozell was inherited by Interpublic in 2001, but while billings remained resilient, the agency's operations in America continued to shrink, as one regional office after another was cut loose. Finally, in early 2003, Interpublic announced it would fold the agency's last remaining office in New York into the troubled local outpost of Lowe & Partners. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Bozell website

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