The once-mighty Bozell brand was effectively retired in 2003, although a former subsidiary still trades under that name from its original base in Omaha. Independent until 1997, Bozell swapped its freedom for a role as the second-line agency in conglomerate True North's portfolio, behind Foote Cone & Belding. For a while, the agency made plans to further develop its worldwide network, but this strategy was curtailed in 1999 when all of Bozell's offices outside the US were taken over by FCB. What was left of Bozell was inherited by Interpublic in 2001, but while billings remained resilient, the agency's operations in America continued to shrink, as one regional office after another was cut loose. Finally, in early 2003, Interpublic announced it would fold the agency's last remaining office in New York into the troubled local outpost of Lowe & Partners. 

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Bozell website

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