Bristol-Myers Squibb (US)

Despite consolidation in the drug industry, Bristol-Myers Squibb has so far stayed on the sidelines, waiting to make its move and quietly sharpening its focus on the pharmaceutical sector. Once the world's #1 drug company, it has steadily been pushed down the rankings by mergers or aggressive growth among its competitors. During the 1990s, it sold off several of its non-core lines, followed in 2001 by its central Clairol business (to Procter & Gamble) as well as half of its medical devices portfolio, in order to concentrate on medicines. More recently it has been plagued by a series of legal problems and patent challenges. With sales and profits in decline, the group entered tentative merger negotiations in 2007 with Sanofi-Aventis, the developer of its best-selling product, Plavix. No agreement has yet been reached, but the two businesses are favourites to combine at some point in the future. Advertising Age estimated global measured advertising expenditure of $419m in 2007, making BMS the world's #84 advertiser.

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Bristol-Myers Squibb website

Plavix	Enfamil
Abilify	Mead Johnson Nutritionals
Sprycel	Erbitux
Ixempra	Sustiva
Avapro	Pravachol
Reyataz	Taxol
Atripla	Coumadin

Bristol-Myers Squibb Worldwide

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