Bristol-Myers Squibb (US)

Despite the rapid pace of consolidation in the drug industry, Bristol-Myers Squibb has stayed on the sidelines, waiting to make its move and quietly sharpening its focus on the pharmaceutical sector. Once the world's #1 drug company, it has steadily been pushed down the rankings by mergers or aggressive growth among its competitors. During the 1990s, it sold off several of its non-core lines, followed in 2001 by its central Clairol business (to Procter & Gamble) as well as half of its medical devices portfolio, in order to concentrate on medicines. More recently it has been plagued by a series of legal problems and patent challenges. With sales and profits in decline, the group entered possible merger negotiations in 2007 with Sanofi-Aventis, the developer of its best-selling product, Plavix. So far, however, no agreement has been reached. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Bristol-Myers Squibb website

Pravachol	Paraplatin
Taxol	BuSpar
Glucophage XR	Plavix
Ablify	Sustiva,
Avapro	Mead Johnson Nutritionals
Reyataz	Enfamil
Platinol	DuoDERM
ConvaTec	EnfaGrow
Glucophage	Videx

Bristol-Myers Squibb Worldwide

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