Budweiser: Brand Profile

In truth, Anheuser-Busch's Budweiser has no real challengers for the title of King of Beers in the US. Budweiser, Bud Light or another member of their extended family account for at least one out of every three beers served in America. A run of enormously effective television commercials featuring talking lizards and TV-obsessed couch potatoes did much to consolidate the brand's position between 1995 and 2002, and also boosted the beer's profile with a wider global audience. Yet despite its dominance in the US, Budweiser's hold on the international market is far less secure, not least as a result of a long-running and damaging legal dispute with Czech brewer Budvar. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Wine Beer & Spirits Sector index for other companies and brands

The Adbrands.net brand profile of Budweiser summarises the brand's history and current operations. Subscribers may access the following website links:

Budweiser	Bud Light
Budweiser Select

Budweiser (Canada)	Budweiser (Japan)
Budweiser (UK)	Budweiser (Spain)
Bud (Ireland)

Anheuser-Busch

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