Budweiser: Brand Profile

In truth, Anheuser-Busch's Budweiser has no real challengers for the title of King of Beers in the US. Budweiser, Bud Light and other members of the extended family account for one out of every four beers served in America. A run of enormously effective television commercials featuring talking lizards and TV-obsessed couch potatoes did much to consolidate the brand's position between 1995 and 2002, and also boosted the beer's profile with a wider global audience. Yet despite its dominance in the US, Budweiser's hold on the international market is far less secure, not least as a result of a long-running and damaging legal dispute with Czech brewer Budvar. That could begin to change now that Budweiser is owned by global titan InBev. Meanwhile, to smooth ruffled feathers in the US over the takeover of a domestic icon by a foreign company, Budweiser placed an even greater emphasis on its American heritage in early 2009, describing itself as "The Great American Lager". Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Wine Beer & Spirits Sector index for other companies and brands

The Adbrands.net brand profile of Budweiser summarises the brand's history and current operations. Subscribers may access the following website links:

Budweiser	Bud Light
Budweiser Select	Bud American Ale

Budweiser (Canada)	Budweiser (Japan)
Budweiser (UK)	Budweiser (Spain)
Bud (Ireland)

Anheuser-Busch

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