Buick: Brand Profile

Buick is a legendary American car brand, one of several within the portfolio of General Motors. Long perceived as the car of choice for well-heeled suburban professionals, the brand notched up its centenary in 2003. But a sharp decline in sales has given GM little to celebrate. Buick has attempted to reposition itself to attract a younger audience, completely overhauling its product range to include light trucks and SUVs. Unfortunately that move has come too late, just as US buyer preferences are moving away from gas guzzlers towards fuel efficient small cars. With sales plunging, Buick's future in North America could be at risk, although it retains a strong following in China. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies

Subscribers may access the following website links:

Buick website

General Motors

Buick China

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