Calvin Klein: Brand Profile

Calvin Klein built his name into a global brand which has come to define a particular form of elegant and understated American style. Yet Calvin Klein products now have almost nothing to do with the man himself. The jeans, underwear, fragrances, eyewear, home furnishings and other goods which bear his name have for many years been produced under license by other companies, although Klein was usually involved in their marketing and design. In 2002, he finally surrendered control of his name altogether, selling the trademark to US clothing manufacturer Philips Van Heusen. As a result PVH manages all higher-priced apparel, while key bridge, sportswear and underwear lines are produced under license by another company, Warnaco. Combined retail sales of branded Calvin Klein products in 2006 were estimated at $4.5bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Clothing & Fashion Accessories Sector index for other companies

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Phillips-Van Heusen

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