Campbell-Ewald (US)

Campbell-Ewald has traditionally been one of the biggest non-network agencies in the US, as well as one of the oldest, celebrating its centenary in 2011. For virtually all of its history, it has been one of the core agencies on the General Motors roster, handling the key Chevrolet account as well as other business. However, the agency suffered a serious blow in 2010 when GM announced plans to shift all advertising for Chevrolet passenger cars to another shop. Key to Campbell-Ewald's survival following that loss was the range of other services it offers, including custom publishing, experiential and other BTL disciplines in addition to traditional advertising. As a result, CE remains on the GM roster, but in a greatly reduced form. Interpublic has a majority stake in Campbell-Ewald.

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Campbell-Ewald website

Interpublic

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