Campbell Soup Company (US)

Campbell is the world #1 maker of soups and also has a substantial sauces business, with subsidiaries around the globe. The group is best known for its red-and-white soup brands, which remain a major force in the US market. These are supported by a small portfolio of other brands including Pepperidge Farm bakery goods, Godiva chocolates, V8 juice and Australian biscuit-maker Arnott. Campbell's accelerated the expansion of its European business in early 2001 with the acquisition of Oxo, Batchelors and other leading culinary brands from Unilever. However that deal was largely unpicked five years later, when the UK portfolio was sold on to Premier Foods. Advertising Age estimated global measured advertising expenditure of $467m in 2006, making Campbell's the world's #68 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Campbell Soup? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Food Sector index for other companies

Subscribers may access the following website links: cambell

Campbell Soup Company website

Campbell's Condensed Soups	Erasco
Campbell's Healthy Request	Prego
Campbell's Select	Pepperidge Farm
Campbell's Chunky	Pace
Simply Home Soups	V8 Vegetable Juice
Swanson Broth	Godiva Chocolatier
Raguletto	Devos Lemmens
Goldfish crackers	Heisse Tasse
Arnotts	Royco

Campbell Soup Company (Canada)	Campbell Soup Company (Belgium)
Campbell Soup Company (Germany)	Campbell Soup Company (Hong Kong)
Campbell Soup Company (Japan)

Click HERE to subscribe to Adbrands.net and access the profile and website links