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Campbell is the world #1 maker of soups and also has a substantial sauces
business, with subsidiaries around the globe. The group is best known for its red-and-white soup brands, which remain a
major force in the US market. These are supported by a small portfolio of other brands including Pepperidge Farm bakery
goods, Godiva chocolates, V8 juice and Australian biscuit-maker Arnott's. Campbell's accelerated the expansion of its
European business in early 2001 with the acquisition of Oxo, Batchelors and other leading culinary brands from Unilever.
However that deal was largely unpicked five years later, when the UK portfolio was sold on to Premier
Foods. Another non-core subsidiary, Godiva chocolates, was sold in 2008. Advertising Age estimated
global measured advertising expenditure of $644m in 2008, making Campbell's the world's #59 advertiser.
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Competitors: see Food Sector index for other companies
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