Capital One

Profile subscribers click here for full profile

Capital One is a leading consumer finance and banking company in the US, with a small presence in the UK and Canada. It established itself as one of the fastest-growing credit card lenders during the 1990s as a result of aggressive and high profile marketing, underpinned by sophisticated credit analysis systems. More recently Capital One has embarked on a strategy of diversification, designed to reduce not only the group's dependence on credit card lending, but also the likelihood of an unsolicited takeover. The group is now the last of a dying breed. Virtually all the other US specialist credit card lenders, such as Providian or MBNA, have now been acquired by larger groups and Capital One has often been flagged up an attractive potential target for a big bank seeking to expand its credit card business further. For now, though, the threat of an unwanted takeover has been reduced by the financial pressures affecting potential predators. Instead, Capital One has been the acquirer not the acquiree, snapping up businesses including the US operations of HSBC credit cards and ING Direct.

Selected Capital One advertising

Which agencies handle advertising for Capital One? Find out more from the Account Assignments database

Who are the main marketing decision makers at Capital One? Find out more from Adbrands Account Assignments

Who are the competitors of Capital One? See Financial & Insurance Sector Index for other companies

Subscribers only: Adbrands profile Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

Profile subscribers click here for full profile

Subscribers may access the following website links here:

Capital One website

Brands

Capital One Bank

Worldwide

Capital One UK Capital One Canada

Subscribe to Adbrands.net and access the profile and website links


All rights reserved © Mind Advertising Ltd 1998-2017