Caterpillar: Brand Profile

Caterpillar has ended up as one of the world's more unlikely high-profile brands, prominent in two very different fields. That stylish yellow-tabbed CAT logo is best-known to the construction industry as the symbol of the leading global manufacturer of off-road trucks, tractors and other multi-terrain vehicles. To consumers, it is probably more familiar on a range of high-priced heavy duty designer boots and associated apparel. The latter, though the smaller of the two businesses by far, trades off its sibling's well-established values of rugged, durable and dependable performance. Caterpillar footwear is produced under license by Wolverine Worldwide, best-known as the makers of Hush Puppies. CAT apparel is manufactured under license by Cyrk. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Caterpillar? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Cars & Motor Vehicles and Fashion & Clothing Accessories for other companies

The Adbrands Profile of Caterpillar summarises the brand's history and current operations. Subscribers may access the following website links:

Caterpillar website / Wolverine Worldwide

CAT Footwear

Click HERE to subscribe to Adbrands.net and access the profile and website links