Caterpillar: Brand Profile

Caterpillar has ended up as one of the world's more unlikely high-profile brands, prominent in two very different fields. That stylish yellow-tabbed CAT logo is best-known to the construction industry as the symbol of the leading global manufacturer of off-road trucks, tractors and other multi-terrain vehicles. To consumers, it is probably more familiar on a range of high-priced heavy duty designer boots and associated apparel. The latter, though the smaller of the two businesses by far, trades off its sibling's well-established values of rugged, durable and dependable performance. Caterpillar footwear is produced under license by Wolverine Worldwide, best-known as the makers of Hush Puppies. Caterpillar footwear is produced under license by Wolverine Worldwide, best-known as the makers of Hush Puppies. CAT toys and apparel are manufactured under license by Norscot and SRI Apparel.

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Competitors: see Cars & Motor Vehicles and Fashion & Clothing Accessories for other companies

The Adbrands Profile of Caterpillar summarises the brand's history and current operations. Subscribers may access the following website links:

Caterpillar website / Wolverine Worldwide

CAT Footwear

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