CBS Corporation (US)


CBS Corporation was created at the beginning of 2006 by the break-up of media giant Viacom, undoing a mammoth merger engineered seven years earlier. The new group houses leading US broadcast network CBS and its collection of regional stations, as well as a half share in new micro-network The CW, and leading worldwide poster network CBS Outdoor. Several other assets inherited from the old Viacom have been sold, but for now CBS owns the former Infinity Broadcasting radio group and book publisher Simon & Schuster. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of CBS Corporation summarises the company's history and current operations and also contains the following website links:

CBS Corporation website

brands

CBS Television Showtime
The CW CNET
CBS News CBS Outdoor
Simon & Schuster InnerTube

National Amusements

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