CBS Corporation (US)

CBS Corporation was created at the beginning of 2006 by the break-up of media giant Viacom, undoing a mammoth merger engineered seven years earlier. The new group houses leading US broadcast network CBS and its collection of regional stations, as well as a half share in new micro-network The CW, and leading worldwide poster network CBS Outdoor. It seemed for several years as if separation from Viacom couldn't have come at a better time for CBS. Although the network's past performance had traditionally lagged well behind Viacom's cable networks, the new group was far more concentrated, positioned as an old-style US media group with a strong presence in broadcast, radio and outdoor media. Expectations that it would prove the less exciting of the two businesses were overturned in 2006 and 2007 as it demonstrated an unexpected return to form, overtaking traditional champion NBC. That optimism was partly soured during 2008 and 2009 as the group's reliance on advertising revenues was severely tested by the recession.

Which agencies handle advertising for CBS? Find out more from Adbrands Account Assignments

Who are the competitors of CBS? See Media & Entertainment Sector for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands Company Profile of CBS Corporation summarises the company's history and current operations and also contains the following website links:

CBS Corporation website

CBS Television	Showtime
The CW	CNET
CBS News	CBS Outdoor
Simon & Schuster	InnerTube

National Amusements

Click HERE to subscribe to Adbrands.net and access the profile and website links