Charmin: Brand Profile

Charmin is the #1 US toilet tissue. Manufactured by Procter & Gamble, it is one of the company's top-selling brands, with a value of well over $1bn per annum. Available in a number of different variants including wet wipes, and even a low-price value version, the brand has gradually been launched around the world and is now available in the UK and Germany as well as several other European, Asian and Latin markets. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Household Care Sector index for other companies. 

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Charmin website