Chevrolet: Brand Profile

Chevrolet is the lead brand in the portfolio of global auto giant General Motors. The car holds a special place in American popular culture, arguably the best loved marque in the country's history. As the company's 2003 marketing campaign proudly boasted "They don't write songs about Volvos". By contrast GM managed to compile a list of around 200 songs which feature Chevys, most of them making some reference to the golden age of the 1950s, a period when the brand was at its peak, seeming to epitomize America's new freewheeling spirit and the new rock 'n' roll era. Chevrolet launched a major promotional push at the start of 2004 which re-established the brand as America's best-selling automobile in 2005, for the first time since 1984. The marque has also begun to establish a strong global profile through the rebranding of Korean manufacturer Daewoo. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies and brands

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Chevrolet website