Chrysler Group (US)

Chrysler Group regained its independence in 2007, nine years after the US carmaker became the junior partner in a mammoth merger to create global giant DaimlerChrysler. In 1998, that deal had seemed the ideal step forward for Chrysler, then close to completing the slow and painful process of dragging itself out of near-collapse in the 1970s. The American company gained an entry route into Europe, where it had struggled for years to establish a presence, as well as an upscale luxury marque in the shape of Mercedes. But what was described at the time as a "merger of equals" quickly turned into a fullscale takeover of Chrysler by the German company, and performance suffered. After several years of continuing problems in the US, Chrysler Group began to recover in 2003 and 2004 before heading into another slump in 2006 and 2007. This prompted Daimler to cut loose its US subsidiary, and a deal was agreed in May 2007 to sell Chrysler and its subsidiary brands Dodge and Jeep to private equity investors. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Chrysler	Jeep
Dodge	Mopar

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