Citigroup (US)

Citigroup controls what is arguably still the world's #1 global financial brand in Citi, with a presence in more than 100 countries. The group offers a huge range of services from traditional and investment banking to consumer finance, insurance, credit card services and asset management, and claims to operate more than 200m customer accounts across six continents. However by the beginning of 2009, Citi was a pale shadow of the giant it had been three years earlier. The group's involvement in subprime investments, as well as its exposure to high-risk mortgage and credit card customers, led to substantial losses during 2007 and 2008, as well as a reshuffling of the group's senior management team. New CEO Vikram Pandit launched a review of operations which ultimately led to the decision in 2009 to transfer Citi's loss-ravaged consumer finance, brokerage and asset management businesses into a separate company, pending sale or spin-off. Advertising Age estimated global measured advertising expenditure of $602m in 2007, making Citigroup the world's #59 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Citigroup website

Citibank	CitiGroup Corporate & Investment Bank
CitiCards	Banamex
CitiFinancial	CitiCapital
Primerica Financial Services	Smith Barney
Citigroup Private Bank	California Federal Bank

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