The Clorox Company (US)

The Clorox Company is a leading US manufacturer and marketer of household care and other products. The group controls a mixed bag of different brands, but it is best-known for its namesake bleach, also extended into numerous other cleaning devices, and plastic bag and wrap brand Glad. For several years, Clorox was part-owned by German group Henkel, but that relationship was terminated following the latter's acquisition of Dial. Advertising Age estimated global measured advertising expenditure of $515m in 2006, making Clorox the world's #62 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Household Care Sector index for other companies

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The Clorox Company website

Clorox	Clorox Toilet Wand
Clorox Ready Mop	Clorox Bleach Pen
Glad	Pine-sol
Formula 409	Tilex
Liquid Plumr	Armor All
STP	Fresh Step
Scoop Away	Kingsford
Hidden Valley	KC Masterpiece
Brita

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