The Coca-Cola Company (US)

The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the non-carbonated segment. It owns four of the world's five best-selling soft drinks. Its principal brand is of course Coca-Cola itself, the single most valuable brand in the world. But the company also sells almost 400 other beverages ranging from spin-offs such as Cherry Coke and sister brands Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks, bottled waters, iced teas and coffees. Recently the company has found its sheer size working against it. Competition authorities watch the company's every move, while market saturation and economic downturns in both emerging and mature markets have repeatedly caused sales growth to stall. Advertising Age estimated global measured advertising expenditure of $1.9bn in 2006, making Coca-Cola the world's #12 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Non Alcoholic Beverages Sector index for other companies and brands

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The Coca-Cola Company website

Coca-Cola	Dasani
Fanta	Lift Apfel
Sprite	Simply Orange
Powerade	BonAqa
KMX	Mello Yello
Barq's	Georgia
Kapo	Nestea
Valser	Qoo
Minute Maid

Coca-Cola worldwide

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