The Coca-Cola Company (US)

The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the non-carbonated segment. It owns four of the world's five best-selling soft drinks. Its principal brand is of course Coca-Cola itself, the world's best-known and most valuable brand. But the company also sells almost 500 other beverage brands ranging from variants like Diet Coke and sister products such as Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks, bottled waters, iced teas and coffees. Increasingly Coca-Cola has found that its sheer size works against it. Competition authorities now watch the company's every move, while market saturation and economic downturns in both emerging and mature markets caused sales growth to stall for more than a decade. Since 2006, though, the company's performance has begun to sparkle once again. Advertising Age estimated global measured advertising expenditure of $2.7bn in 2008, making Coca-Cola the world's #6 advertiser. 

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Competitors: see Non Alcoholic Beverages Sector index for other companies and brands

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The Coca-Cola Company website

Coca-Cola	Dasani
Fanta	Lift Apfel
Sprite	Simply Orange
Powerade	BonAqa
Minute Maid	Mello Yello
Barq's	Georgia
Kapo	Nestea
Valser	Qoo

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