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Personal care giant Colgate-Palmolive is generally associated with
toothpaste and soap, but in fact its broad portfolio also includes petfood, deodorants, fabric softeners, household cleaners
and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet, alongside the two products that make up
the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive
soap is the third largest soap brand, now covering a growing range of haircare products as well as soaps. Colgate-Palmolive
is also truly international, deriving more than 75% of its sales outside the US. Its biggest region, in fact, is not its domestic
market but Latin America. See also Colgate oral care profile.
Which agencies handle advertising for Colgate-Palmolive? Find
out more from the Account Assignments database
Who are the competitors of Colgate-Palmolive? See Personal Care index for other companies.
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