Colgate-Palmolive (US)

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Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes petfood, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the third largest soap brand, now covering a growing range of haircare products as well as soaps. Colgate-Palmolive is also truly international, deriving around 80% of its sales outside the US. Its biggest region, in fact, is not its domestic market but Latin America. See also Colgate oral care profile.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 31st Mar 2016: Revlon has raided Colgate-Palmolive for its new CEO, recruiting Fabian Garcia, formerly COO, global innovation & growth at the personal care giant, and also board member for Europe and for Hill's Pet Nutrition. Garcia takes over from Lorenzo Delpani, who announced plans to step down last month. Garcia's appointment suggests that a sale of Revlon - as previously rumoured - may not be imminent. It also prompted a reshuffle in the top ranks at Colgate-Palmolive, with Latin America chief Noel Wallace taking over the innovation & growth brief. Meanwhile Justin Skala added responsibility for Europe to his current duties as COO for North America. Franck Moison takes over management of Latin America, in addition to his current duties.

Adbrands Weekly Update 4th Feb 2016: Colgate-Palmolive was the latest US packaged goods giant to reflect the cold winds of currency fluctuation and the economic meltdown in Venezuela. A near-12% negative impact from the strengthening dollar caused full year revenues to slip 7% to $16.0bn (from almost $17.3bn the year before). At constant rates the increase would have been 5%. A $1.1bn charge against Venezuela caused net income to plunge by more than a third to $1.4bn. Without that item, profits would have risen 9%.

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Colgate-Palmolive website

Brands

Colgate Ajax
Colgate Professional Klorix
Hill's Science Diet Arosana
Murphy Oil Soap Darlie
Palmolive soaps (Germany) Sorriso
Kolynos Tandy
Dentagard Speed Stick
Softsoap Lady Speed Stick
Gard Irish Spring
Palmolive Unicura

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