Colgate-Palmolive (US)

Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes petfood, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the third largest soap brand, now covering a growing range of haircare products as well as soaps. Colgate-Palmolive is also truly international, deriving 75% of its sales outside the US. Its biggest region, in fact, is not its domestic market but Latin America. Advertising Age estimated global measured advertising expenditure of $1.1bn in 2008, making Colgate the world's #36 advertiser.

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Colgate-Palmolive website

Colgate	Ajax
Colgate Professional	Klorix
Hill's Science Diet	Arosana
Murphy Oil Soap	Darlie
Palmolive soaps (Germany)	Sorriso
Kolynos	Tandy
Dentagard	Speed Stick
Softsoap	Lady Speed Stick
Gard	Irish Spring
Palmolive Basics	Unicura
Palmolive

Colgate-Palmolive (Germany)	Colgate-Palmolive (Switzerland)
Colgate-Palmolive (France)	Colgate-Palmolive (Finland)
Colgate-Palmolive (UK)	Colgate-Palmolive (India)
Colgate-Palmolive (Canada)	Colgate-Palmolive (Sweden)

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