Colgate-Palmolive (US)


Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes petfood, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the third largest soap brand, now covering a growing range of haircare products as well as soaps. Colgate-Palmolive is also truly international, deriving more than 75% of its sales outside the US. Its biggest region, in fact, is not its domestic market but Latin America. See also Colgate oral care profile.

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Who are the competitors of Colgate-Palmolive? See Personal Care index for other companies. 

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 


Subscribers may access the following website links:

Colgate-Palmolive website

Colgate Ajax
Colgate Professional Klorix
Hill's Science Diet Arosana
Murphy Oil Soap Darlie
Palmolive soaps (Germany) Sorriso
Kolynos Tandy
Dentagard Speed Stick
Softsoap Lady Speed Stick
Gard Irish Spring
Palmolive Unicura

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