ConAgra Foods Company (US)


ConAgra Foods is one of America's leading food companies, producing a wide range of packaged foods under the Healthy Choice, Marie Callender's, Orville Redenbacher and Hunt's brands. Unlike more international manufacturers such as Kraft or Nestle, the group's background is as a commodity-based business, in flour milling and meat processing, and it only began its move into packaged goods in the 1980s. This transformation accelerated dramatically in 2002 when ConAgra sold off virtually all of its $12bn portfolio of commodity businesses. Since 2005 the group has been aggressively repositioning its consumer portfolio to appeal to a more discerning audience. The company that remains is distinctly American in focus with only minimal distribution outside North America. 

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Competitors: see also Food Sector index for other competitive companies


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ConAgra Foods website

Chef Boyardee Alexia
Hunt's Rosarita
La Choy PAM cooking spray
Banquet Healthy Choice
Reddi-wip Fleischmann's
Egg Beaters Slim Jim
Marie Callender's Act II popcorn
Blue Bonnet Parkay
Kid Cuisine VanCamp's Beans
ConAgra Foodservice Wolf Brand Chili
Hebrew National Orville Redenbacher

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