Molson Coors (US)

Molson Coors was formed in 2005 from the merger of Canadian brewer Molson and the US company Adolph Coors. Until comparatively recently, the latter was merely America's #3 brewer, with virtually no profile outside its domestic market. But in 2001 the company was catapulted into the international big league following its surprise acquisition of the UK's Carling and other beer brands hived out of the former Bass portfolio. Having become the UK's #2 brewer almost overnight, the group went on to negotiate a merger with Molson which bolted on a leading position in Canada. Another significant development came in 2007 with Molson Coors' agreement to merge its US operations with those of rival SABMiller to create a stronger competitor to local giant Anheuser-Busch. Advertising Age estimated global measured advertising expenditure of $267 in 2006, making Molson Coors the world's #96 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Wine Beer & Spirits Sector index for other companies

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Coors website

Coors Light	Grolsch
Molson	Aspen Edge
Zima	Killian's Irish Red
Molson Dry	ColdShots 6.5
Carling	Reef
Arc	Coors Fine Light Beer
Coors Brewers UK	Caffrey's

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