DDB Worldwide

Selected DDB advertising

DDB Worldwide is one of the three main advertising networks within the Omnicom marketing services group, and it maintains a close working relationship within the group with marketing services networks Rapp and Interbrand. Although it prefers to keep a lower profile than some of its peers, DDB has consistently ranked as one of the global industry's most highly regarded advertising agencies, regularly topping polls of creative awards. Its principal founder Bill Bernbach is generally considered to be the single most influential creative force of the post-war era, responsible for introducing wry, ironic humour and striking image-led campaigns into advertising for the first time. More recently, though, the network has wrestled with weaker performance at key outposts in the US and UK, especially on smaller regional accounts, and the main advertising agency has to some extent become overshadowed by its digital subsidiary Tribal DDB

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 10th Jul 2014: Ads of the Week "Born To Defy". DDB New Zealand selected local free diving star William Trubridge to anchor this stunning spot for the country's most celebrated brew Steinlager. Extraordinary images, though we're not sure quite how any beer - even Steinlager - can be said to "defy" anything. Apart perhaps from sobriety, that is. Separately, DDB's German outpost, known as DDB Tribal since the merger of the main agency with its digital satellite, has dropped the Tribal tag from its name and is once again plain DDB Germany. That follows the similar separation of BBDO and Proximity in Germany earlier this year.

Adbrands Weekly Update 5th Jun 2014: JWT raided DDB New York to poach chief creative officer Matt Eastwood, who takes on that role for the global JWT network. Separately, it was win-some lose-some for DDB in Europe, where it lost the regional business of fashion retailer C&A to KesselsKramer, but gained a sizeable part of the Tchibo coffee and retail business in Germany from Scholz & Friends and Jung von Matt. 

Adbrands Weekly Update 13th Mar 2014: The #2 US bank Wells Fargo named BBDO's San Francisco office as its new creative agency, replacing Omnicom stablemate DDB. Billings are around $180m annually. 

Adbrands Weekly Update 16th Jan 2014: DDB lost a sizeable chunk of the substantial Volkswagen account in China. The German brand, China's top-selling car in 2013 at 3.3m units, shifted four key models including the Golf to Saatchi & Saatchi, while the Beetle transferred to OgilvyOne. DDB retains the business of less expensive VW models manufactured locally as well as of group-owned Bentley. 

Adbrands Weekly Update 17th Oct 2013: ConAgra Foods consolidated all creative work with DDB West Coast, which already handled several of the company's brands. The biggest loser is Venables Bell & Partners. 

Adbrands Weekly Update 3rd Oct 2013: Ads of the Week: "Basketball Is Everything". Here's another smart and compelling ad for the Sky satellite TV service in New Zealand from the local branch of DDB. As usual from this partnership it's an unexpected blend of mood and humour, homage and pastiche, celebrating great dramatic imagery from movies and TV while also undercutting it with some wit. Great stuff.

Adbrands Weekly Update 5th Sep 2013: Upscale retailer Nordstrom named DDB and OMD to manage its launch into Canada later this year. 

Adbrands Weekly Update 22nd Aug 2013: Ads of the Week: Coty "Super Playboy" by DDB Paris. Here's another deliciously inventive double campaign for Coty's Playboy Fragrances franchise. Here's the Super Playboy For Him film. 

Adbrands Weekly Update 15th Aug 2013: DDB Chicago creative chief Ewan Patterson is moving back to London with his family after more than three years in the Windy City, also possibly to launch his own agency. He is being replaced by Mark Gross.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also our pages for:

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