Adbrands Weekly Update
10th Jul 2014: Ads of the Week "Born To Defy".
DDB New Zealand selected local free diving star William Trubridge to
anchor this stunning spot for the country's most celebrated brew Steinlager.
Extraordinary images, though we're not sure quite how any beer - even Steinlager
- can be said to "defy" anything. Apart perhaps from sobriety, that
DDB's German outpost, known as DDB Tribal since the merger of the
main agency with its digital satellite, has dropped the Tribal tag from its name
and is once again plain DDB Germany. That follows the similar separation of BBDO
and Proximity in Germany earlier this year.
Adbrands Weekly Update 5th Jun 2014:
JWT raided DDB New York to poach chief creative officer Matt Eastwood, who takes on that role for the global JWT network. Separately, it was win-some lose-some for DDB in Europe, where it lost the regional business of fashion retailer C&A to KesselsKramer, but gained a
sizeable part of the Tchibo coffee and retail business in Germany from Scholz & Friends and Jung von Matt.
Adbrands Weekly Update 13th Mar 2014: The #2 US bank Wells Fargo named BBDO's San Francisco office as its new creative agency, replacing Omnicom stablemate DDB. Billings are around $180m annually.
Adbrands Weekly Update 16th Jan 2014:
DDB lost a sizeable chunk of the substantial Volkswagen account in China. The German brand, China's top-selling car in 2013 at 3.3m units, shifted four key models including the Golf to Saatchi & Saatchi, while the Beetle transferred to OgilvyOne. DDB retains the business of less
expensive VW models manufactured locally as well as of group-owned Bentley.
Adbrands Weekly Update 17th Oct 2013:
ConAgra Foods consolidated all creative
work with DDB West Coast, which already handled several of the company's brands. The biggest loser is Venables Bell & Partners.
Adbrands Weekly Update 3rd Oct 2013:
Ads of the Week: "Basketball Is Everything". Here's another smart and compelling ad for the Sky satellite TV service in New Zealand from the local branch of DDB. As usual from this partnership it's an unexpected blend of mood and humour, homage and pastiche,
celebrating great dramatic imagery from movies and TV while also undercutting it with some wit. Great stuff.
Adbrands Weekly Update 5th Sep 2013: Upscale retailer Nordstrom named DDB and OMD to manage its launch into Canada later this year.
Adbrands Weekly Update 22nd Aug 2013: Ads of the Week: Coty "Super Playboy" by DDB Paris. Here's another deliciously inventive double campaign for Coty's Playboy Fragrances franchise. Here's the Super Playboy For Him film.
Adbrands Weekly Update 15th Aug 2013: DDB Chicago creative chief Ewan Patterson is moving back to London with his family after more than three years in the Windy City, also possibly to launch his own agency. He is being replaced by Mark Gross.