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Del Monte is probably the world's most famous fruit brand, well-known around the globe
for a wide variety of fresh and processed fruit products. Yet this quintessential brand has endured a series of dramatic
challenges since its heyday during the 1970s. Once a single global business, Del Monte was broken up in 1989, and its various
constituent parts have passed through the hands of numerous owners, of whom two at least have ended up as fugitives from
international justice. The brand is still split between six entirely separate companies. The most prominent of these is Del
Monte Foods, the leading US marketer of tinned fruit and vegetables. That company greatly expanded its operations in 2003
through the acquisition of several additional food and petfood brands from Heinz, including
College Inn soups and 9Lives cat food. The latter purchase, since bolstered with brands including Meow Mix and Milk-Bone,
established Del Monte as America's #3 petfood manufacturer.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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