Del Monte Brand | Del Monte Foods


Del Monte is probably the world's most famous fruit brand, well-known around the globe for a wide variety of fresh and processed fruit products. Yet this quintessential brand has endured a series of dramatic challenges since its heyday during the 1970s. Once a single global business, Del Monte was broken up in 1989, and its various constituent parts have passed through the hands of numerous owners, of whom two at least have ended up as fugitives from international justice. The brand is still split between six entirely separate companies. The most prominent of these is Del Monte Foods, the leading US marketer of tinned fruit and vegetables. That company greatly expanded its operations in 2003 through the acquisition of several additional food and petfood brands from Heinz, including College Inn soups and 9Lives cat food. The latter purchase, since bolstered with brands including Meow Mix and Milk-Bone, established Del Monte as America's #3 petfood manufacturer.

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Del Monte Foods Company

Del Monte canned fruit and vegetables Contadina
Milk-Bone Meow Mix
S&W College Inn
9Lives Reward
Gravy Train Kibbles n Bits
Pounce Pupperoni

Other Companies

Fresh Del Monte Produce Del Monte Europe
Nippon Del Monte Del Monte Pacific

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