Dentsu Holdings USA

Japanese marketing giant Dentsu operates in North America through a number of subsidiaries, all of whom are largely reliant on Japanese clients. For several years, Dentsu's US agencies operated more or less independently of one another. Since 2006, however, they have gradually become more coordinated. Operations are coordinated through umbrella company Dentsu Holdings USA. Click here for an Adbrands Snapshot of Dentsu USA (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Clients: Which clients do Dentsu Next, Dentsu America and Dentsu Canada handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information

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Dentsu Next	Dentsu America
Dentsu Canada	Renegade Marketing
ISI-Dentsu of America	Attik Advertising

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