Digitas

Digitas is a leading global digital agency network, now part of Publicis Groupe. It began life as a direct marketing specialist, but moved heavily into the interactive sector in the late 1990s. Still independent by the early 2000s, it extended its size and range of services in 2004 with the acquisition of another leading digital design agency Modem.Media. At the end of 2006, Publicis made an agreed bid to acquire the business for $1.3bn, and the Digitas network has continued to expand since then with the bolt-on of a series of offices in other key markets such as the UK, France, China and Brazil. Prior to its purchase by Publicis, Advertising Age ranked Digitas as the #13 ad organisation worldwide in 2005, with revenues of $341m. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Marketing Services Index and Interactive Services Index.

The Adbrands Company Profile of Digitas summarises the company's history and current operations and also contains the following brand links:

Digitas website

Digitas Health	Webformance
Prodigious	Digitas France
I Base	Digitas UK
Digitas Japan	Digitas Greater China

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