DigitasLBi claims to be the world's biggest digital agency network, part of Publicis Groupe. The business was formed in 2013 from the acquisition by Publicis of LBi and its merger into the group's existing Digitas network. The latter began life as a direct marketing specialist, but moved heavily into the interactive sector in the late 1990s. Still independent by the early 2000s, it extended its size and range of services in 2004 with the acquisition of another leading digital design agency Modem.Media. At the end of 2006, Publicis made an agreed bid to acquire the business for $1.3bn, and the Digitas network has continued to expand since then with the bolt-on of a series of offices in other key markets such as the UK, France, China and Brazil. The merger of Digitas and LBi combined each network's offices in most smaller countries. In bigger markets such as the US or UK, each network's subsidiaries were kept separate, or in some cases rebranded. In the US for example, the local LBi outpost adopted the name of subsidiary brand MRY.
Which clients does DigitasLBi handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of DigitasLBi? See Marketing Services Index and Interactive Services Index
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 27th Nov 2013: L'Oreal appointed DigitasLBi to handle its digital media in the US, replacing ZenithOptimedia's Moxie unit.
Adbrands Weekly Update 24th Oct 2013: Phonevalley, the French mobile marketing agency owned by Publicis Groupe, is to be absorbed into its DigitasLBi network, although it will continue to operate under its own name. DigitasLBi Western Europe chief Mathieu Morgenzstern takes on an additional role as president of Phonevalley.
The Adbrands Company Profile of Digitas summarises the company's history and current operations and also contains the following brand links:
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