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DirecTV is the #1 satellite TV broadcaster in the US, and also has a footprint which
stretches across much of Latin America. It has passed through the hands of several owners since its inception. The DirecTV service
was originally launched in the 1990s by the communications division of General Motors.
In 2001 it became the the subject of a long, bruising, but apparently unsuccessful takeover bid by Rupert Murdoch.
Instead, however, GM agreed to sell the business to US rival EchoStar. That deal was blocked by regulators, Murdoch captured
the business on the rebound, and DirecTV became an effective subsidiary of News Corporation's Fox
Entertainment Group. As competition from cable broadcasters became increasingly intense mid-decade, Murdoch began moves to
sell the business. Control was assumed in 2008 by cable group Liberty Media, but this stake too was largely divested during 2010 leaving the business effectively independent.
Which agencies handle advertising for DirecTV? Find
out more from the Account Assignments database.
Who are the competitors of DirecTV? See Media Sector for other companies
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Adbrands profile
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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