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DirecTV is the #1 satellite TV broadcaster in the US, and also has a footprint which
stretches across much of Latin America. It has passed through the hands of several owners since its inception. The DirecTV service
was originally launched in the 1990s by the communications division of General Motors.
In 2001 it became the the subject of a long, bruising, but apparently unsuccessful takeover bid by Rupert Murdoch.
Instead, however, GM agreed to sell the business to US rival EchoStar. When that deal was blocked by regulators, Murdoch captured
the business on the rebound, and DirecTV became an effective subsidiary of News Corporation's Fox
Entertainment Group. As competition from cable broadcasters became increasingly intense mid-decade, Murdoch began moves to
sell the business. Since the beginning of 2008, it has been controlled by cable group Liberty Media.
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Account assignments and selected regional contact information
Which agencies handle advertising for DirecTV? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Competitors: see Media Sector index for other companies
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The DirecTV Group
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Liberty Media
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