DirecTV (US)

DirecTV is the #1 satellite TV broadcaster in the US, and also has a footprint which stretches across much of Latin America. It has passed through the hands of several owners since its inception. The DirecTV service was originally launched in the 1990s by the communications division of General Motors. In 2001 it became the the subject of a long, bruising, but apparently unsuccessful takeover bid by Rupert Murdoch. Instead, however, GM agreed to sell the business to US rival EchoStar. That deal was blocked by regulators, Murdoch captured the business on the rebound, and DirecTV became an effective subsidiary of News Corporation's Fox Entertainment Group. As competition from cable broadcasters became increasingly intense mid-decade, Murdoch began moves to sell the business. Control was assumed in 2008 by cable group Liberty Media, but this stake too was largely divested during 2010 leaving the business effectively independent.

Which agencies handle advertising for DirecTV? Find out more from the Account Assignments database.

Who are the competitors of DirecTV? See Media Sector for other companies

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DirecTV

DirecTV

DirecTV Latin America

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