The DirecTV Group (US)

DirecTV is the #1 satellite TV broadcaster in the US, and also has a footprint which stretches across much of Latin America. It has passed through the hands of several owners since its inception. The DirecTV service was originally launched in the 1990s by the communications division of General Motors. In 2001 it became the the subject of a long, bruising, but apparently unsuccessful takeover bid by Rupert Murdoch. Instead, however, GM agreed to sell the business to US rival EchoStar. When that deal was blocked by regulators, Murdoch captured the business on the rebound, and DirecTV became an effective subsidiary of News Corporation's Fox Entertainment Group. As competition from cable broadcasters became increasingly intense mid-decade, Murdoch began moves to sell the business. Since the beginning of 2008, it has been controlled by cable group Liberty Media. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The DirecTV Group

DirecTV

DirecTV Latin America

Liberty Media

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