The Walt Disney Company (US)

Disney is almost certainly the world's most widely known and best-trusted entertainment brand. After years of ailing performance following the death of its founder, it found a whole new lease of life in the in the 1980s by reinventing the concept of the animated family movie. The huge popular success of movies such as The Little Mermaid and The Lion King encouraged the group to spread its wings into other areas; a key development was the takeover of Capital Cities/ABC to create one of the world's biggest media conglomerates. But by the end of the 1990s a good deal of the shine had come off the company's prestige as the house of mouse was rocked by a series of challenges ranging from management rows to lacklustre performance from its core movies division and the ABC Television Network. Despite stronger performance in 2003, the years of rumbling discontent culminated in a rift in the group's board, followed by an unexpected takeover bid from cable giant Comcast. Peace was finally restored in 2005 when CEO Michael Eisner agreed to step down in favour of his deputy Bob Iger. However, performance has continued to be mercurial, buffeted by recessionary forces, declines in DVD sales, and several under-performing movie releases. In fact, arguably the group's most consistently profitable subsidiary in recent years has been its top-rated cable sports network ESPN. See also:

Which agencies handle advertising for Disney? Find out more from the Account Assignments database.

Who are the competitors of Disney? See Media Sector for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

Disney website

ABC Television Network	Animal Kingdom
Walt Disney Pictures	Disney's California Adventure
Pixar	Walt Disney Television
Touchstone Pictures	Walt Disney Home Video
Hollywood Pictures	Walt Disney Records
Disney Vacation Club	Walt Disney Books
Disney Interactive	Tokyo Disneyland
Disney Theme Parks	Walt Disney Cruises
Disneyland	Disney Theatrical Productions
Disneyworld	Disneyland Paris
DisneyQuest	Hollywood Records

Walt Disney international

Click HERE to subscribe to Adbrands.net and access the profile and website links