The Walt Disney Company (US)

During the late 1980s, Disney reinvented itself as "the world's premier entertainment company". The huge popular success of its movies The Little Mermaid and The Lion King encouraged the group to spread its wings into other areas; a key development was the takeover of Capital Cities/ABC to create one of the world's biggest media conglomerates. But by the end of the 1990s a good deal of the shine had come off the company's prestige as the house of mouse was rocked by a series of challenges ranging from management rows to lacklustre performance from its core movies division and the ABC Television Network. Despite stronger performance in 2003, the years of rumbling discontent culminated in a rift in the group's board, followed by an unexpected takeover bid from cable giant Comcast. Peace was finally restored in 2005 when CEO Michael Eisner agreed to step down in favour of his deputy Bob Iger. However, performance has continued to be mercurial, buffeted by recessionary forces, declines in DVD sales, and several under-performing movie releases. Advertising Age estimated global measured advertising expenditure of $1.6bn in 2008, making Disney the world's #20 advertiser.

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Disney website

ABC Television Network	Animal Kingdom
Walt Disney Pictures	Disney's California Adventure
Pixar	Walt Disney Television
Touchstone Pictures	Walt Disney Home Video
Hollywood Pictures	Walt Disney Records
Miramax Film Corporation	Walt Disney Books
Disney Interactive	Tokyo Disneyland
Disney Theme Parks	Walt Disney Cruises
Disneyland	Discover
Disneyworld	Disneyland Paris
DisneyQuest	Hollywood Records
Disney Vacation Club	Disney Theatrical Productions

Walt Disney international

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