Doner (US)

Doner was until recently one of the world's biggest independent advertising agencies, although it lost its position as the US #1 in 2007 to rival Richards. In 2012, though, it sold a significant minority stake to MDC Partners. It operates mainly in the US, but also has a presence in the UK. Doner grew rapidly during the late 1990s, due in no small part to the capture of the Mazda account in 1997, and it was responsible for developing the car company's popular and long-running "Zoom Zoom" campaign. However, the agency has struggled since 2006 with a series of client losses. It attempted to stem that losing streak with an updated image and a refreshed management team, following the retirement of longtime CEO Alan Kalter. However, those changes were not enough to prevent the departure of Mazda as well as few months later. As a result, Doner mounted an aggressive new business drive, which began to deliver results towards the end of the year.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands Company Profile of Doner summarises the company's history and current operations. The agency does not currently have a website.

Doner UK

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