Dove: Brand Profile
Dove
has grown from a US-only soap bar into one of Unilever's biggest global brands.
It is now the world's #1 cleansing brand, and #3 in the Anglo-Dutch company's
portfolio behind Knorr and Lipton. During the
1990s, the group began to
extend the brand across the complete personal care spectrum, and Dove now
encompasses a wide range of products from bar soap to shower gel, and from
deodorants to shampoo-conditioners. The brand competes fiercely with Procter
& Gamble's Olay, Beiersdorf's
Nivea and Johnson & Johnson's
Neutrogena, all of which have a similarly broad product
range. Click here to access the Adbrands profile (subscribers only); or
subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Dove? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Personal Care Sector index for other companies and brands
The Adbrands Profile of Dove summarises the brand's history and current operations. Subscribers may access the following website links:
Dove website
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